Millstone Bakery is a local bakery in North Plano, Texas. They pride themselves on only using high-quality and fresh ingredients. Its goal is to provide superior baking products that exceed customer expectations.
Its primary focus is producing custom-made cakes for its customer's events, varying from weddings to graduation parties and birthdays.
Lead UX designer, UX researcher, and data analyst
Our journey began with a heuristic evaluation of the business and its current online presence.
Main issues to be addressed:
Aesthetic and minimalist design
Color scheme, fonts, use of white spaces, quality of images, ...
Flexibility and efficiency of use
Complicated path and unclear user journey
Consistency and standards
disordered images, various face types, various styles ...
Match between system and real world
Outdated iconography, and design of shopping cart
Improve customer access
Ease of ordering/fixing a cake-tasting appointment
Reduce time and misclick rates to complete the task
Improve visual aspects of website
offering the customized cakes
local business (not overbooked)
offering catering services
Does not worth the effort
Can be improved
offering the possibility to order the customized cakes
improving webshop experince
offering delivery services
no calendar is available for reservation
low-quality information about business